1. Help
  2. Account
  3. What is traffic? How is traffic calculated?

What is traffic? How is traffic calculated?

What is Traffic?

Traffic is the amount of data sent and received by online users.

Traffic is based on the times the visitor watches the image gallery or video, listens to the audio, and downloads the content.

Every time a visitor presses play on your video, audio, or image gallery for the first time, data gets passed from Cincopa’s servers to visitor’s browsers, which is counted as traffic. This happens also when the user is downloading the media.

If the same user accesses the media again (on the same browser) it will be served from his browser’s cache and will not count towards the traffic quota.

Note that uploading content to Cincopa doesn’t count towards your traffic quota.

How is traffic calculated?

Traffic usage is related to the number of files/images and to the length of your video.
The longer your video is, the higher the traffic.
If we would like to explain it mathematically then it would be:
  • Video file: The original size of your video file divided by 12* multiply the number views, it is about 10MB for each actual minute that the user watched for the first time.
  • Audio file: The original size of your audio file multiply the number of times it was played,  it is usually about 1MB for every minute of play
  • Image gallery: 1GB traffic for a gallery with 10 images (high res) for every 1000 views. This statistic is valid when the gallery is above the fold, if the gallery is bellow the fold this number can drop dramatically, also if an image is not high res (as customary in most sites) this number can drop by 70%. This is difficult to estimate and will require testing.
* 12 is an avg in video compression and may vary between 1 to 20.
** Creating the “Auto Start” video increases traffic usage.  Learn more about Autoplay functionality

How to predict traffic usage?

Estimating the traffic amount your account will need is not an easy task, there are many factors involved.

The best practice is to let your account run for a few days and monitor your traffic usage via your Account Dashboard page.

The chart is showing how much traffic your site consumes each day, multiply it by 31 days and you have a reasonable estimate of your monthly traffic usage.

To upgrade your account please click here


Was this article helpful?